TikTok: The Most Downloaded App of 2020 and 2021
TikTok is a video-sharing social media app that has taken the world by storm. It is the most downloaded app globally in 2020 and 2021, with over one billion users. It offers a platform for users to create and share short-form videos, ranging from comedy sketches, dance challenges, lip-syncs, tutorials, and more. But what makes TikTok so popular? And what are the security and privacy issues that surround it? In this article, we will explore the history, features, content, popularity, risks, and alternatives of TikTok.
What is TikTok and how does it work?
A brief history of TikTok
TikTok was launched in 2017 by ByteDance, a Chinese tech company, as the international version of Douyin, a similar app for the Chinese market. In 2018, ByteDance acquired Musical.ly, another popular video-sharing app that focused on lip-syncing, and merged it with TikTok. Since then, TikTok has grown rapidly in popularity, especially among young users. It is available in over 150 countries and supports more than 40 languages.
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The main features of TikTok
TikTok allows users to create videos up to 60 seconds long, using various editing tools, filters, effects, stickers, music, and sounds. Users can also browse through millions of videos on different topics, categories, hashtags, trends, and challenges. Users can like, comment, share, follow, and interact with other users on the app. Users can also livestream, send messages, join groups, participate in events, and earn rewards on the app.
The types of content on TikTok
TikTok is known for its diverse and creative content. Users can find videos on almost anything they are interested in, from entertainment, education, sports, fashion, beauty, art, music, gaming, cooking, pets, travel, and more. Some of the most popular types of content on TikTok include:
Comedy sketches and pranks
Dance challenges and routines
Lip-syncs and voice-overs
Tutorials and tips
Reactions and reviews
Storytimes and anecdotes
Transitions and transformations
POVs and roleplays
Memes and parodies
Social causes and awareness
Why is TikTok so popular?
The appeal of short-form videos
One of the reasons why TikTok is so popular is because it caters to the preference of short-form videos among modern audiences. Short-form videos are ideal for capturing the attention of busy and distracted viewers, who want to consume content quickly and easily. They are also more likely to be shared and rewatched, increasing the reach and engagement of the content. According to a study by Wibbitz, short-form video has the highest ROI as well as being the best format for lead generation and engagement. Nearly a third (30%) of all short-form videos are watched 81% of the way through.
The power of the algorithm and the For You page
Another reason why TikTok is so popular is because of its powerful and personalized recommendation system, which is based on a user's interactions with content on the app. The algorithm takes into account factors such as a user's past behavior, interactions, preferences, content they create, hashtags used, and language/country settings. The algorithm then displays videos that it thinks the user might like on their For You page, which is the main feed of the app. The For You page is highly personalized for each individual user, and no two users will see exactly the same page.
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The For You page algorithm works by showing a video first to a small subset of users who are more likely to engage with it based on their past behavior. If they respond favorably, such as by liking, commenting, sharing, or watching the whole video, the algorithm then shows it to more users who share similar interests. This process repeats itself until the video reaches a large audience, or fails to generate enough engagement. A new user with few followers can still make it to the For You page, as follower count and previous performance are not direct factors in the recommendation system.
The creativity and community of TikTok users
A third reason why TikTok is so popular is because of the creativity and community of its users. TikTok users can express themselves in various ways, such as by participating in challenges, trends, memes, duets, stitches, remixes, and collaborations. They can also showcase their talents, skills, hobbies, passions, opinions, and stories. TikTok users can also connect with other users who share their interests, values, and goals. They can join groups, send messages, comment on videos, follow creators, and support each other. TikTok users can also discover new content, ideas, perspectives, and cultures from around the world.
What are the security and privacy issues of TikTok?
The concerns about data sharing with China
TikTok has been the subject of security and privacy concerns due to its ownership by ByteDance, a Chinese tech company that is subject to China's national security law. This law requires companies to cooperate with the Chinese government in matters of national security and intelligence. Some critics have accused TikTok of sharing user data with China or censoring content that is critical of China's policies or human rights record. These allegations have led some countries, such as India and Pakistan, to ban TikTok altogether. The US government has also considered banning or restricting TikTok over national security concerns.
TikTok has denied these accusations and claimed that it has never shared user data with China or censored content on behalf of China. It has also stated that it would refuse to comply with any request from China to hand over user data or remove content. TikTok has also tried to distance itself from its Chinese parent company by hiring executives from outside China, setting up regional headquarters in other countries, and storing user data in servers located in the US and Singapore.
The vulnerabilities and risks of user data
TikTok has also faced security and privacy issues due to its vulnerabilities and risks of user data. A cybersecurity flaw was discovered in 2020 that exposed personal data such as phone numbers and profile details to potential hackers. The app has also been criticized for collecting excessive amounts of information from its users such as device identifiers, location data, browsing history, contacts list, camera access, microphone access, clipboard access, calendar access, and biometric data. The app has also been accused of infringing on child privacy by collecting data from users under 13 without parental consent. These issues have raised concerns about how TikTok handles user data and protects user privacy.
The measures taken by TikTok to protect user privacy
TikTok has taken some measures to address the security and privacy issues that surround it. It has fixed some of the cybersecurity flaws that were reported by researchers. It has also updated its privacy policy and terms of service to provide more transparency and control over user data. It has also introduced new features such as parental controls (Family Pairing), age restrictions (Age Gate), private accounts (Private Mode), comment filters ( Comment Filters), and content warnings (Sensitive Content Filter) to enhance user safety and privacy. It has also partnered with third-party organizations such as the Internet Watch Foundation, the National Center for Missing and Exploited Children, and the Global Network Initiative to combat illegal and harmful content on the app. TikTok has also pledged to be more accountable and transparent by launching a Transparency Center, a Safety Advisory Council, and a Creator Fund to provide more information and support to its users and stakeholders.
What are the alternatives to TikTok?
The competitors and challengers of TikTok
TikTok is not the only app that offers short-form video content. There are many other apps that compete or challenge TikTok in this space. Some of the most notable ones are:
App
Description
Instagram Reels
A feature within Instagram that allows users to create and share 15-second videos with music, effects, and filters. It is similar to TikTok in terms of content and functionality, but it is integrated with the existing Instagram platform and user base.
YouTube Shorts
A feature within YouTube that allows users to create and share 60-second videos with music, effects, and filters. It is similar to TikTok in terms of content and functionality, but it is integrated with the existing YouTube platform and user base.
Triller
An app that allows users to create and share short-form videos with music, effects, and filters. It is similar to TikTok in terms of content and functionality, but it focuses more on music and entertainment, and it has partnerships with major record labels and celebrities.
Dubsmash
An app that allows users to create and share short-form videos with music, effects, and filters. It is similar to TikTok in terms of content and functionality, but it focuses more on lip-syncing and comedy, and it has a large user base among Black and Latinx communities.
Likee
An app that allows users to create and share short-form videos with music, effects, and filters. It is similar to TikTok in terms of content and functionality, but it has more advanced editing tools and features, such as 4D magic effects, face swap, hair color change, and superpowers.
Clash
An app that allows users to create and share short-form videos with music, effects, and filters. It is similar to TikTok in terms of content and functionality, but it aims to be more creator-friendly by offering monetization options, such as tipping, subscriptions, merchandising, and brand deals.
Byte
An app that allows users to create and share short-form videos with music, effects, and filters. It is similar to TikTok in terms of content and functionality, but it has a shorter video length limit of 16 seconds, and it is created by the same team behind Vine, the original short-form video app that was shut down in 2017.
Zynn
An app that allows users to create and share short-form videos with music, effects, and filters. It is similar to TikTok in terms of content and functionality, but it offers users rewards for watching videos, inviting friends, and creating content.
- Easy to use and access within YouTube- Large and established user base and network- High-quality video production and editing tools- Potential to earn revenue from ads and monetization
- Limited video length and features compared to TikTok- Less diverse and creative content and community- More competition and saturation of content- Less organic reach and engagement
Triller
- Easy to use and access- High-quality video production and editing tools- Strong focus on music and entertainment- Partnerships with major record labels and celebrities
- Smaller and less active user base and network- Less diverse and creative content and community- More competition and saturation of content- Less organic reach and engagement
Dubsmash
- Easy to use and access- High-quality video production and editing tools- Strong focus on lip-syncing and comedy- Large user base among Black and Latinx communities
- Smaller and less active user base and network- Less diverse and creative content and community- More competition and saturation of content- Less organic reach and engagement
Likee
- Easy to use and access- High-quality video production and editing tools- More advanced editing features and effects- Large user base in Asia, Africa, and Latin America
- Smaller and less active user base and network in other regions- Less diverse and creative content and community- More competition and saturation of content- Less organic reach and engagement
Clash
- Easy to use and access- High-quality video production and editing tools- More creator-friendly monetization options- Supportive and collaborative community
- Smaller and less active user base and network- Less diverse and creative content and community- More competition and saturation of content- Less organic reach and engagement
Byte
- Easy to use and access- High-quality video production and editing tools- Shorter video length limit for more concise content- Nostalgic appeal for former Vine users
- Smaller - Smaller and less active user base and network- Less diverse and creative content and community- More competition and saturation of content- Less organic reach and engagement
Zynn
- Easy to use and access- High-quality video production and editing tools- Rewards for watching videos, inviting friends, and creating content- Large user base in North America
- Smaller and less active user base and network in other regions- Less diverse and creative content and community- More competition and saturation of content- Less organic reach and engagement
The future of short-form video platforms
The short-form video market is constantly evolving and changing, as new apps emerge and existing apps innovate. TikTok is currently the leader in this space, but it faces many challenges and opportunities in the future. Some of the factors that may affect the future of TikTok and its alternatives are:
The regulatory environment and legal issues in different countries and regions
The user preferences and behaviors in different markets and demographics
The technological developments and innovations in video production and distribution
The competitive landscape and strategies of different apps and platforms
The social impact and cultural influence of short-form video content
Conclusion
A summary of the main points
TikTok is a video-sharing social media app that allows users to create and share short-form videos on various topics, categories, hashtags, trends, and challenges. It is the most downloaded app globally in 2020 and 2021, with over one billion users. It is popular because of its appeal of short-form videos, its power of the algorithm and the For You page, and its creativity and community of users. It also faces security and privacy issues due to its ownership by a Chinese tech company, its vulnerabilities and risks of user data, and its measures taken to protect user privacy. It also has many alternatives that compete or challenge it in the short-form video space, each with its own pros and cons. The future of short-form video platforms is uncertain, as it depends on many factors that may change over time.
A call to action for the readers
If you are interested in trying out TikTok or any of its alternatives, you can download them from the app store or the official website. You can also check out some of the FAQs below to learn more about how to use them. You can also share your thoughts, opinions, experiences, or questions about TikTok or any of its alternatives in the comments section below. We would love to hear from you!
FAQs
How do I download TikTok?
You can download TikTok from the app store on your device, such as Google Play Store or Apple App Store. You can also download it from the official website at You will need to have a compatible device that meets the minimum requirements for TikTok.
How do I create a TikTok account?
You can create a TikTok account by using your phone number, email address, or social media account (such as Facebook, Twitter, Instagram, or Google). You will need to verify your account by entering a code sent to your phone or email. You will also need to choose a username, password, profile picture, and bio for your account.
How do I make a TikTok video?
You can make a TikTok video by tapping the plus (+) icon at the bottom of the app. You can then choose to record a video using your camera or upload a video from your gallery. You can also choose to add music, effects, filters, stickers, text, or voice-overs to your video. You can also edit your video by trimming, cropping, splitting, merging, or adjusting the speed or volume. You can then add a caption, hashtags, tags, or location to your video. You can also choose to make your video public, private, or visible to friends only. You can then post your video by tapping the post button.
How do I get more followers and likes on TikTok?
You can get more followers and likes on TikTok by creating high-quality, original, engaging, relevant You can get more followers and likes on TikTok by creating high-quality, original, engaging, relevant, and trendy content that appeals to your target audience. You can also use popular hashtags, tags, sounds, effects, and challenges to increase your visibility and discoverability on the app. You can also interact with other users by liking, commenting, sharing, following, and collaborating with them. You can also join groups, events, and live streams to connect with your community. You can also cross-promote your TikTok account on other social media platforms to attract more followers and likes.
How do I delete my TikTok account?
You can delete your TikTok account by following these steps:
Open the TikTok app and tap on the "Me" icon at the bottom right corner.
Tap on the three dots at the top right corner to access the settings menu.
Tap on "Manage account" and then tap on "Delete account".
Follow the instructions on the screen to verify your identity and confirm your decision.
Your account will be deactivated for 30 days before it is permanently deleted. During this period, you can reactivate your account by logging in again.
Note that deleting your TikTok account will also delete all your videos, messages, comments, likes, followers, and other data associated with your account. You will also lose access to any services or features that require a TikTok account. You will not be able to retrieve your account or data once it is deleted. 44f88ac181
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